How Power Words Work & Leveraging The Law Of Association

Bypassing a hypnotic subject’s critical factor is not always an easy feat.

Every subject has their own unique set of beliefs, assumptions and ideas about how the world works.

And unless you take great care not to directly oppose those beliefs, you’re at risk of putting your subject’s critical factor on high alert.

That’s why one of the most efficient ways to gain access into their “Yes Room” (where they’ll more readily agree with you) is through the Law of Association.

In the video above, Igor explains how to use this law so your subjects readily agree with your suggestions.